- Poured for your tasting pleasure by
Eric
- Vintage 12/12/2006 20:14
Move over, California Rover, the number one source right now for good Merlot is Washington, that is, Washington State.
I’ve never thought about wine in a popularity sense; drinking wine has never been “cool.” Wine was never that “popular” person in the office, at college, in high school, or at any American event. And, we all know that being American is being “cool.” Don’t we? Like playing guitar, America is desperately concerned about its appearance (I know, I know, strike the irony chord here given current world affairs). If the world were a rock and roll band, America would be that guitar player who, no matter how hard he tries to tune his instrument, cares more about his hair than playing properly. Or, perhaps breaking the tie with wine, like tea, was yet one more way to set apart the burgeoning republic from its forefathers in England and Europe. In a country, though, that inherits the majority of its more “nuanced” terms and phrases from French, is wine making a come back? Will it be popular? Will it get a date to the prom? I sure fucking hope so, pardon my French. I’m tired of being offered a light draft beer that does more for my bladder than taste buds.
Trade your coffee for some Earl Grey, your Budweiser for a glass of Viognier, let’s say wine is here, that is, here in the US for good and popular and not just in the metropolises. Once we agree to this, another factor of post-industrial marketplace economy enters the conversation: competition within “wine.” The December 13th issue of The New York Times has a great article about Merlot. It decides that ever since the film “Sideways” trashed Merlot (c’mon, you’ve done it), trash talk has led to — yes — better Merlot being produced. It’s an interesting (hypo)thesis, and goes on to say that Pinot Noir is becoming the next Merlot in that the ocean of mediocre-to-poor Merlot is “simply [being] traded in [...] for a growing sea of bad pinot noir.” Will Pinot Noir take the place of Merlot on the shelf of “no thanks, but thanks” alongside the ‘Caramel Macchiato” by Starbucks and the Brita Filter? One can only wait and see. Will wine ever take the place of watery beer at the bowling alley in America? One can only hope.
No bottles of Merlot were harmed in the production of this article.
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